Originality and Respect in the Industry: Let’s Discuss.

Recently, SATISFY was brought into the spotlight over a product from Nike that appears to imitate their iconic MothTech™ shirts. This has caused confusion and raised questions about a possible collaboration between the two brands.
SATISFY is not involved in this project.

The product in question closely resembles the distinctive MothTech™ design, which has been a key part of SATISFY’s identity since its creation in 2015 by founder and creative director Brice Partouche.

MothTech™ is more than just a running shirt, it represents a vision that fuses performance, culture, and style, redefining running apparel.

This situation highlights a larger conversation: the growing influence of independent brands like SATISFY, which are driving innovation and reshaping norms in the worlds of sport and outdoor culture. When major players in the industry draw heavily from these designs, it raises important questions about authenticity and intellectual property.

What about you?
What does originality mean to you in the world of sport and outdoor culture?